Get "PHP 8 in a Nuthshell" (Now comes with PHP 8.3)
Amit Merchant

Amit Merchant

A blog on PHP, JavaScript, and more

Send notifications to non-users of your application in Laravel

Typically, when you send notifications from your Laravel app, the notifications would be attached to the users of your application in most of the scenarios.

For instance, if you want to send notifications to your users, you can add the Illuminate\Notifications\Notifiable trait to your App\Models\User model like so.


namespace App\Models;

use Illuminate\Foundation\Auth\User as Authenticatable;
use Illuminate\Notifications\Notifiable;

class User extends Authenticatable
    use Notifiable;

And then, you can send the notification further using the notify method like so.

use App\Notifications\SubscriptionSuccess;

$user->notify(new SubscriptionSuccess($subscription));

This is fine. But in some situations, you might want to send notifications to the users which are not there in your system at all. Maybe via an email or SMS. How would you do that?

Sending notifications to non-users

As I mentioned, you might need to send notifications to the users which are not stored in your application. For instance, in one of my projects, we needed to send a promotional notification to all our email subscribers and this is when I came to know about “On-demand notifications” in Laravel.

In this, you can use the Illuminate\Support\Facades\Notification facade’s route method to specify ad-hoc notification routing information before sending the notification.

So, if we want to send a notification to a user via email notification, you can do it like so.

Notification::route('mail', '[email protected]')
                ->notify(new YearlyPromotion($promotion));

Multiple emails at once

If you want to send a notification to multiple emails, you pass in an array of emails to the second argument of the route method like so.

$subscribers = ['[email protected]', '[email protected]'];

Notification::route('mail', $subscribers)
                ->notify(new YearlyPromotion($promotion));

Emails with names

Further, if you would like to provide the recipient’s name when sending an on-demand notification to the mail route, you may provide an array that contains the email address as the key and the name as the value of the first element in the array like so.

$subscribers = [
    '[email protected]' => 'Jon Snow',
    '[email protected]' => 'Jane Snow'

Notification::route('mail', $subscribers)
                ->notify(new YearlyPromotion($promotion));

Channels other than email

Apart from email, you can send notifications to other channels like Nexmo or Slack using the same method like so.

Notification::route('nexmo', '5555555555')
            ->route('slack', '')
            ->notify(new YearlyPromotion($promotion));
Learn the fundamentals of PHP 8 (including 8.1, 8.2, and 8.3), the latest version of PHP, and how to use it today with my new book PHP 8 in a Nutshell. It's a no-fluff and easy-to-digest guide to the latest features and nitty-gritty details of PHP 8. So, if you're looking for a quick and easy way to PHP 8, this is the book for you.

Like this article? Consider leaving a


👋 Hi there! I'm Amit. I write articles about all things web development. You can become a sponsor on my blog to help me continue my writing journey and get your brand in front of thousands of eyes.